Web Advertising

Web Advertising is a medium that evolves daily. There are millions of websites to advertise on and it is hard to know what is best for you. The goal of this course will be to empower you to select the right sites and services to drive traffic to your website. This course will start to cover these topics in two parts.

Part 1: Explain terms, the process and basic marketing. Then we will start to cover the free options available to you.

Part 2: Will continue with explaining the free options then focus on the low cost of entry paid options. The course will focus on standard website advertising and will not focus on mobile or out-of-home experiences. There are no required materials.

• Adwords & Adsense
• Facebook
• Social Media
• Tracking Methods
• Email Marketing